Senior Associate Revenue Management
Revenue Management and Flight Planning Expert
Dinaz Zaq has held senior positions in Revenue Management at British Airways, Head of Revenue Management and Pricing at GB Airways and also Head of Revenue Management and Flight Planning at Royal Caribbean Cruise Line (RCCL) UK & Ireland.
Dinaz brings a broader perspective to Revenue Management (RM) and driving commercial improvement, having worked with various RM organisations, not only within aviation but also in cruise, hotels and trains.
At GB Airways, Dinaz was an integral part of delivering change and a successful return to profitability, working alongside the CCO, CFO and CEO, which facilitated the sale of the business to easyJet in 2008.
Dinaz has over 20 years’ experience to RM and Pricing. She has led large commercial teams and has an in depth understanding of RM systems and best practice. These include demand forecasting, optimisation, understanding global markets, point of sale control, distribution channels, trend analysis, consumer metrics, competitor monitoring and data reporting systems. She is adept at leveraging these along with channel management, segmentation and overbooking strategy, to increase profitability. She places great emphasis on revenue delivery by setting up of clear and concise targets and KPI metrics.
Highlights of some of her regular achievements include:
- Worked with Air Astana, Air Seychelles and SriLankan Airlines on revenue management improvement plans.
- Recovered BA franchise carrier performance within a year, successfully turning losses into a 4% profit.
- Implemented a pricing seasonality change on BA’s US routes that boosted revenue by £15m.
- Achieved a £1m reduction in advance flight purchase risk of £70m by delivering an air pricing model.
Dinaz holds a degree level H.C.I.M.A. qualification from the Metropolitan College, Oxford and also a Diploma in Transport and Hospitality Management.